The filthy habit of advertising


According to Greg Beato, advertising genius Albert Lasker

helped Lucky Strike increase sales 600 percent in just three years by positioning it as an alternative to sweets for women watching their figures.

Beato is apparently serious when he writes

That so few people have ever heard of the man who convinced America to brush its teeth every day and made it fashionable for women to smoke in public is downright unpatriotic.

He also writes

Because of the mass consumption he helped inspire, products proliferated, prices dropped, and quality improved. “The general raising of the standards of modern civilization among all groups of people during the last half century would have been impossible without the spreading of knowledge of higher standards by means of advertising,” exclaimed a perceptive but long-winded Franklin Delano Roosevelt in the late 1920s, when he was governor of New York.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s