According to Greg Beato, advertising genius Albert Lasker
helped Lucky Strike increase sales 600 percent in just three years by positioning it as an alternative to sweets for women watching their figures.
Beato is apparently serious when he writes
That so few people have ever heard of the man who convinced America to brush its teeth every day and made it fashionable for women to smoke in public is downright unpatriotic.
He also writes
Because of the mass consumption he helped inspire, products proliferated, prices dropped, and quality improved. “The general raising of the standards of modern civilization among all groups of people during the last half century would have been impossible without the spreading of knowledge of higher standards by means of advertising,” exclaimed a perceptive but long-winded Franklin Delano Roosevelt in the late 1920s, when he was governor of New York.