Movies as “loss leaders” for ideas

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According to Joe Romm, discussing a movie that almost no one watched,

In fact, the movie is just a clever loss leader for Lomborg’s bad ideas. A film is a ticket to widespread media attention, far more than even a new book provides. For instance, the movie means that credulous reviewers who don’t follow the energy and climate debate closely will write columns that millions will read (see “Cool It and plausible deniability“), compared to the, uhh, hundreds that are flocking to the film.

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