If it’s free, you’re just a user, not a customer

Standard

According to Andrew Brown

This may seem like a bad way to treat customers, but the whole point about Facebook is that users aren’t customers. Anyone who supposes that Facebook’s users are its customer has got the business model precisely backwards. Users pay nothing, because we aren’t customers, but product. The customers are the advertisers to whom Facebook sells the information users hand over, knowingly or not.

For a more extreme view against Facebook see Tom Hodgkinson, but his countervision of eating and drinking in a pub with the people that happen to live near you seems equally impoverished to me

What was wrong with the pub?

And does Facebook really connect people? Doesn’t it rather disconnect us, since instead of doing something enjoyable such as talking and eating and dancing and drinking with my friends

Advertisements

One response »

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s