Best-in-class pieces can add up to worst-in-class

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Imagine hiring an interior designer that just threw together the finest materials available without regard to how they fit together aesthetically or functionally. You’d end up with something expensive, yet grotesque and unlivable.

According to Aart de Geus

Gluing together some Frankenstein flows may include best-of-class, but be worst-of-class in aggregate.

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