Running, swimming, driving, praying — Abilio Diniz


According to Keren Blankfeld in “Control Freak: Retailer Abilio Diniz is the most disciplined businessman in Brazil. One of the richest, too.”

Diniz says the key to staying on top is discipline and organization. He spills some of his secrets in a 2004 self-help/autobiography, Caminhos e Escolhas: O equilíbrio para uma vida mais feliz (“Paths and Choices: The Balance for a Happier Life”), reducing better living to six tenets–physical activity, nutrition, stress management, self-knowledge, love and faith. Diniz adheres to them all, almost pathologically and sometimes simultaneously. He exercises for three hours each day, praying while running on a treadmill, praying on his drive to work, praying while swimming laps in a pool. He’s on a diet of five “balanced” meals a day, plus vitamins and fiber supplements, avoiding fats and alcohol, and eating lots of fruit. He checks in with his psychotherapist once a week and attends a Catholic mass every Sunday.


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