Measuring real prosperity

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Regarding the article “Rural America Surprisingly Prosperous, Study Finds“, I commented

I agree that growth is a stupid measure of prosperity. But this study didn’t seem to measure innovation or acceptance of minorities (ethnic, viewpoint, sexual orientation, religion). Not that rural areas are necessarily low on these measures. But they’re important components of real prosperity. Are rural areas contributing any new ideas? Are they a safe place to be different? If the study didn’t measure these, how can they claim to have measured prosperity?

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