1001 reasons are 1000 too many


It’s tempting to tell people 1001 points, for example, of advice or reasons. When your brain really starts firing on all cylinders, it can think of them. But you overload the person you’re communicating with.

Instead, narrow it down to one or two most important, and effective, points. You can keep the other stuff in your notes or in your mind, it might even be useful to you or someone else later.

But to convince anyone to take action, you’ve got to find a key lever. A barrage of buckshot doesn’t work.


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